Drummond: John Drummond is a former senior executive with
Midland Bank and Honeywell. He is also the co-author of two
business ethics textbooks: "It's Good Business"
and "Managing Business Ethics". A regular broadcaster
on ethical issues in business, he also lectures on corporate
ethics at a range of venues including Oxford University, as
well as contributing articles for The Times of London.
in 1989 at the request of clients who sought a more structured
approach to tackling ethical challenges in commercial life.
A prestigious client base soon developed of organisations
that needed clear strategies for dealing with corporate
business success is built upon a platform of good corporate
values that operate right across an organisation, from the
boardroom to the shop floor, and worldwide. Sounds easy,
but in reality this is tough to do. So one of the most rewarding
parts of my job is helping organisations achieve their full
potential in this respect".
Drummond is responsible for the consultancy, education and
measurement services of integrityworks.
Joel Copeland: Joel Copeland has worked in the field
of ethics training since 1992. He was the developer of the
groundbreaking i-CASE series of interactive ethics case
studies that have been in use in colleges and universities
since 1995. The production of those cases served as an intensive
course of study in business ethics. Joel and his team gathered
hundreds of hours of first person interviews and were granted
intimate access to stakeholders involved in the Nestlé
infant feeding controversy, the Dow Corning breast implant
case, and the problems of Shell in Nigeria.
He says, "I have seen first-hand how well-articulated
principles and transparency help companies weather storms.
I've also seen how other companies, without those things,
frequently find themselves in a reactive posture practicing
damage control and spin instead of getting on with business."
Joel teamed with John Drummond in 1999. He is responsible
for the training, research and technology services of integrityworks.