• Increase employee awareness of laws and regulations as well as your organization’s values and principles
• Train employees on practical application of regulations, values and principles
• Gather data to test the effectiveness of training or to simply “test the waters” prior to training
• Inform the development of codes, statements and training material
• Promote training opportunities

The IAM Process

1. A concise e-mail message containing a realistic ethical scenario is sent to employees on a monthly or quarterly basis. The message closes with a brief survey that invites the employee’s response to the scenario and gathers specific demographic data.

2. When the “submit” button is clicked the answers are sent to the IAM database and the employee is invited to visit a web page to see how others in the organization have responded to the scenario. On the web page the employee also finds a discussion of the issues raised in the scenario and, in some cases, a link to additional training material.

3. After one week, a follow-up e-mail containing results of the survey is sent to all employees with a final invitation to complete the survey for those who didn’t the first time.

4. Each month IW reports to the client an in-depth analysis of the responses.


The IAM system not only tracks responses but it also monitors “click-throughs” providing information on the numbers who visited the related web page. Employees can be assured that no personally identifiable information is collected on them—neither by IW nor the company. For example, to honor employees’ privacy rights, IW does not track whether a particular employee submitted a response or how she answered the survey.

The scenario and the feedback web page are customized to each organization’s ethics and compliance policies, Code of Conduct, etc. Each visitor is also asked for his or her feedback, observations, and ideas for future scenarios.